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Shop HAIR STYLING

Texture Powder

Sea Salt Spray

Hair Clay

Pomade

Leave-in Conditioner

Curl Cream

Curl Mousse

Curl Gel

Curl Refresh Spray

Shop Hair Styling

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Shop HAIR CARE

Shampoo

Conditioner

Shower Duo

Hair Elixir

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A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.
GET YOUR ROUTINE

GET YOUR ROUTINE

Your own tailored & personal routine

in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

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1,000,000+ Men HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

45,837+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers